At the end of the song's second chorus, the song's narrator sings If I had $1000000, we wouldn't have to eat Kraft Dinner / But we would; the idea being that despite being wealthy, they would still eat the notoriously inexpensive product.
The product Edit
Kraft Foods was founded in Chicago in 1903 by Canadian immigrant James L. Kraft as a cheese business and opened its first cheese factory in 1914. In 1916, James Kraft received a patent for a new cheese processing method that allowed his products to be shipped long distances without spoiling; as a result, many tins of Kraft cheese were shipped to American soldiers serving in Europe during World War I.
Kraft first began selling packaged macaroni and cheese in 1937, during the Great Depression. This, combined with World War II food rationing, made the product extremely popular as a filling, easily prepared and inexpensive meal that could keep for long periods of time with no refrigeration. The iconic blue packaging was introduced in 1954.
Each box of Kraft Dinner contains uncooked macaroni pasta and a bag of powdered processed cheese, which is meant to be mixed with butter (or margarine) and milk to make the sauce. KD, as it's often known, is notoriously inexpensive, usually priced at less than $2 for a box meant to contain 3-4 servings. The product is thus often seen as a symbol of relative poverty, something that a millionaire wouldn't need to eat, but might anyway if they chose to.
In Canada, Kraft Dinner is the most recognizable brand of boxed mac & cheese, and is considered by some to be something of a national dish. The brand name "Kraft Dinner" is unique to Canada; in the United States, it's sold as Kraft Macaroni & Cheese Dinner, and in the United Kingdom it's called Cheesey Pasta. A version meant to be made in a microwave oven rather than on a stovetop is sold as Easy Mac.
Projectile pasta Edit
Beginning in the early 1990s (by some accounts, at a particular show at Toronto's Danforth Music Hall in 1991), fans of BNL began throwing boxes of Kraft Dinner onstage during performances of "If I Had $1000000" after the line about KD was sung. Though amusing at first, the practice eventually got out of hand, with the band often having to dodge multiple sharp-cornered boxes and potentially explosive packets of cheese powder. One story from the Stunt tour even has touring keyboardist Chris Brown find cooked cheese sauce inbetween the keys of his vintage Hohner Clavinet keyboard.
In an effort to discourage the practice, the band would often post signs at the entrances of concerts reading:
Macaroni & Cheese Hurts
When you get it in the head
BNL would appreciate donations to the food bank instead
Thank You...along with a donation bin for the local food bank. Venue security staff were also instructed to search audience members for boxes of KD. "Those in the know don't throw" became a popular slogan among fans.
- The cheese mix in "Original" flavour Kraft Dinner used to contain artificial yellow food dye, giving the finished product an unusually bright orange colour that some found unnatural and disturbing. Kraft began phasing out the artificial colouring (along with artificial preservatives) in 2015 in favour of natural food colouring made of paprika, annatto and turmeric.